Website Testing Services
Website Testing means many different things to different people. We are generally not involved in them all but focus on the testing support that does 2 things:
Why do we do this?
Well we've all seen websites, some simple, some complex that fail to meet the mark. These websites that fail to deliver an experience to the visitor that the company's marketing department can be proud of.
What reasons make large numbers of websites less than perfect:?
Our testing services
Browser Testing Support
The web browsers people use are changing all the time. Most recently we have seen Apple release their very fast Safari browser on the PC as well as Google offering Chrome as another real alternative to Internet Explorer. Microsoft release IE8 in test (beta) form in Autumn 2008.
At the start of any web development a defined list of compatible browsers should be agreed and before project sign off, these should be extensively tested, ideally with digitalAim's freshEyes™
User Experience Testing
We have over 10 years experience in planning, reviewing, marketing and building websites. Now we no longer build them, we just Quality Control and market them. As websites are the single most important marketing medium for any organisation's stakeholders, if you value your brand image online, then some independent User Experience Testing is a vital part of your online investment. We perform this in 1 of 2 ways. Either we give you an expert freshEyes™ evaluation of where the pitfalls of the website experience lie or we recruit actual customers for an eye tracking review of your website to see where they enjoy the site and where they find themselves getting lost.
Expert User Evaluation
The main advantage of the expert freshEyes™ evaluation is the speed of feedback given and reduced cost of this approach. It provides an insight into the strengthes and weaknesses of instructional language used as well as highlighting navigational holes that break the flow of a user's journey. Our experienced site reviewers systematically review all sections of you site / software and will compile a clear issues log as well as suggesting solutions. If we find any technical issues while performing the Expert User Evaluation these will be included separately. (Generally we offer to review using whichever compatible web browser, has been least heavily tested by the web development / client team.)
User Experience Eye Tracking Research
This form of research shows a depth of real evidence across a minimum of six typically profiled customers. To recreate a natural web usage scenario, each recruit is left alone to perform a number of set tasks within the site. They are filmed and watched from another room. Researcher guidance is offered at key stages and eye movement is recorded to evidence the core areas of interest and moments when the user is unable to move forward or unable to locate the next 'visual-cue'. User Experience Eye Tracking Research provides an invaluable insight into how your customers are interacting and reacting to your product offering online. Although this research focuses on User Experience issues, natural marketing feedback from recruits has been known to make clients revise their core product sales proposition.
Client Acceptance Testing (UAT) support
Getting a new or redesigned website live is almost ALWAYS more work than client's imagine. A well considered website structure will cater for the 'interested 1st time visitor' as well as catering effectively for the 'returning information minor'. This means a multi-tiered navigation structure and volumes of content to produce, revise or migrate. In the case of a brand launch or rebrand, the marketing team have the website as just 1 of a number of activities to be completed. digitalAim's support can be invaluable in ensuring that the web experience output for launch is best of breed and meets all the requirements of the project scope in all relevant web browsers.
Interested?
All our testing services are tailored to the specific client requirement. This may be driven by the resource with the development team, level of in-house understanding / expertise or by a need for greater market share through repeat traffic and online customer loyalty. So get in touch and we can discuss how best we can lighten your load or add shine to your offering through a freshEyes™ review.