Search Engine Optimisation

digitalAim's Search Engine Optimisation Module

We believe that search engine optimisation is one part of a bigger digital marketing strategy and that above all, great user experience is key. A high quality SEO delivers traffic - but anyone can take a horse to water, but there is no ROI if the horse chooses not to drink.

Therefore our approach is to gain a deep understanding of your business and communications objectives. We work with and advise your team in the development of an ethical and process led approach to search engine optimisation. Amazingly many client's still fall foul of the unethical practices (or SEO Spam) that has traditionally surrounded the 'black-hat' elements of the Search Engine Optimisation industry. To stand out from the crowd, every businesses market positioning needs to be unique, so digitalAim search strategies are prepared for your keyword (or search term) market, your content production processes and in line with your brand positioning and guidelines.

We develop your search engine optimisation module to help you to understand how your SEO can be applied daily or monthly to maximise the increase in relevant traffic delivered from Google and other search engines.

The digitalAim search module focuses on:

• Providing you with an understanding of search and how search can apply to your business.
• Benchmarking current performance and identifying key performance indicators for your search campaign, focusing on return of investment.
• Developing keyword market research that will help you to understand and target your search market more effectively.
• Outlining best practice SEO elements to be applied to your website and working with you to implement your SEO strategy.
• Planning your website content strategy to effectively target your search market.
• Helping you to increase the online exposure of your business through online press releases and other ethical link building.
• Keeping ahead of the competition through applying relevant innovations to your search strategy as it evolves.

We will work with you to define a content strategy that takes into account relevant keyphrases identified from:

• Keyword research tools
• Current site analytics
• Competitor observations

digital Aim will share our copywriting guidelines to ensure that the SEO mindset is instilled within the digital copywriting team and we will train copywriters in developing optimised content that places emphasis on user experience.

Post live optimisation strategy

digitalAim’s external or "off-site" optimisation is based on leveraging PR and news activity across the online space that naturally creates inbound link popularity to your site through interesting, topical and valuable written content. 

Unlike some SEO specialists we do not buy directory links or involve our clients in link farm schemes. Google say in their Webmaster Guidelines:

“Some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.”

Campaigns of online Press Release repurposing and distribution will be costed on a project by project basis.

Remuneration structure and offered services

We don’t charge for the ‘pixie dust’ intellectual property associated with ‘seeing’ invisible search engine algorithms. We charge a flat rate based on the work required on your website, internal resources and business requirement.

The digitalAim SEO module includes:

• Page Prioritised Keyword research

• On page guidelines / copywriting guidelines

• Technical CMS scoping review (where applicable)

• <Meta> and <Title> review and production

• Ongoing content strategy plan

• External optimisation guidelines

• Pre live content review (UAT phase)

XML sitemaps

We would strongly advocate uploading an XML sitemap to the hosting environment. digitalAim will create the XML map for your site and supply it for upload to ensure faster respidering of the new site and review additional search data offered by Google from the XML sitemap.

We will then verify this sitemap with Google to aid in more comprehensive and faster respidering and indexing of the new site architecture. 

Ongoing optimisation

We believe that one secret of great optimisation work is making SEO a real part of all ongoing content updates on your website. As inbound link popularity is a key part of SEO success, we will agree the best level of inbound link work that future proofs your SEO implementation. We will discuss social networking opportunities and online PR activity as part of this work.

Interested?

If you are building a website and would like help intergrating search engine optimisation into the build, or if you would like to increase the search engine visibility of your existing site please get in touch or mail: