Recession boosts digital

No question about it. Having been recruiting 2 posts for the last few months and been in contact with numerous web design and web development agencies over the last 6 months it is clear that this recession is growing digital again. While the run up to the recession proper had many clients stuck 'in the headlights' movement once again is shifting toward the digital player who know how to 'Do it Right'. Clients need transparency, the ability to question the technical and user experience assumptions made and have support is demonstrating the value of customer activity happening online. An agency confident in meeting these expectations and happy to be questioned on their scoping assertions has no reason not to grow in strength over the next year. Those that will suffer will be the "we've always done it this way" brigade who wait for clients to simply define there expectation levels for agency response.