New year thoughts

The industry has taken down their decorations and is now back in full flight. Now the hard work begins again. All clients need to be seen to be spending their budget more wisely this year. In digital marketing and web development this highlights an existing problem for a number of clients - that (dare I say it) many clients do not know what exactly they are buying. Great web experience is like a beautifully considered and crafted piece of architecture or engineering. Therefore if clients pay little attention to handling, reliability, depreciation and road grip when buying a car they are more likely to end up with a Kia Pride than one of the brilliantly sensible Turbo Diesel Golf range. Apologies to any reader who loathes petrolhead metaphors, but cars do affect all our lives in some way or another, and owners generally live with their choices a good while - both good and the bad choices. In my view 2009's economic challenges should give way to much more considered approach to how web work is bought. Most businesses now realise that web is far more than another 'marketing channel' or BTL collateral extension. Your web presence is the real front door to your business for prospective employee, customer or investor. Now is the time to get all aspects of web design, content production and online marketing RIGHT. Getting 'pretty' is no longer enough. Whether full redesign or quick win improvements to generate business or increase conversion - the time is now.