IA Review -Content hierarchy -Proto-typing
Information architecture is the relative science of ensuring that the most important people are ushered effortlessly, to the content they see as most important in deciding to do business with your brand or company.
It should be a process of continued review and analysis, but in a less than ideal world, information architecture is simply a vital tool to help. Information architecture processes offer:
-The best levels of navigational usability from your investment in a new web or mobile website.
-The maximum level of learning is carried from your current website into the new one.
-The design and/or technical agency are able to offer the highest level of response to the project brief (if the IA is completed at the outset).
IA processes also lead to your brand or e-commerce site 'converting' the maximum number of prospects, fans or customers by reducing users' browsing frustration.
Prototyping and testing
You certainly don't have to test anything. The data analysis performed as part of the start of your Information Architecture briefing can, alone, be enough to make the decisions needed to move into a website project build phase. However, if your investment in a new content platform and web architecture is £60k for example, then spending 10% of that figure ensuring that your customers agree with:
1. Our number crunching
2. Our approach to best practice usability
Testing offers much more than peace of mind. User tests offer certainty (in uncertain times) that your marketing investment will work, be liked and provide a platform for growth rather than 'band-aid' development and content work.
Interested?
All our web IA and testing services are tailored to the specific client need, website size and objectives. This may be driven by project budget or required timescales, so call us and we can discuss how best we can or add 'guaranteed shine' to your content offering through planned web architecture work and user testing prototype browsing.
So to talk confidentially about your testing needs, proto-typing or information architecture review please get in touch or
