Google Instant rolls out less than instantaneously

Google last week announced that the most major changes are being made to their search engines since the addition of adverts to the search results in 2002. Google instant uses 15 new technologies on top of the current search algorithm to show content as you type. Google suggest that helps with typing has been the forerunner. Google are confident that this will further raise the bar on their dominance of the search engine market. 

Google instant is not yet visible on .co.uk and will be phased in across Google account holders within the next few weeks. Google's share price remains below $480 well down from the $600 and >$700 figures of Jan 10 and Jan 08. Google instant is reckoned to save 70% of the time required to make searches. Time will tell what impact it has on consumer popularity of the world largest search engine.