eBay surges into a dominant retail position

What has amazed me since the start of this recession is the rate at which large retailers are now looking differently at their e-tail strategies. Perhaps 5 years ago an acceptance surfaced that tarding online was a neccessary chanel for growth and for meeting new customer expectations. However off-site selling through the likes of e-Bay, Google products and Kelkoo was often viewed by some as down-market. I had a number of discussions with SEO clients of mine while working at bigmouthmedia about the value of a strong eBay precense often to the response "Our brand is not looking for 'car boot sale' fulfillment." Along with eBay's share price their acceptance by mainstream brands has grown enourmously. I look forward to seeing what 'added value' eBay will offer blue-chip retailers is years to come. Below - House of Frasers eBay shop: