Digital - Your brand’s most important channel?

Not new media any more...consumer expectations of website and mobile applications have changed. Whether a transactional e-commerce website, social media strategy, iPhone ‘App’ or corporate website, digital communication is now the front door to your business. 

From existing customer, prospective customer to investor or future employee, the quality of your online presence is what drives stakeholder action towards you and away from your competitors. When the market value of Apple Inc. surpassed that of Microsoft in Spring 2010, a major consumer tipping point took place: While unable to articulate the “how’s” and “why’s”, even internet newbies and silver surfers understand the difference between considered approaches to user-experience, and poorly designed software / navigation / applications. Driving higher standards in all aspects of digital communication is the focus of everything digital Aim does. See digitalAim testimonials for, well just for...

Rather the architect than the building contractor

No one makes great digital work all on their own (perhaps with a few exceptions). So Digital Aim’s role is clearly defined. We can perform as your out-sourced Webmaster and Digital Marketing Director or marketing, content, reputation and social media content roles combined. We work with you, and then with your agencies, to plan and execute your most effective digital brand strategy. We help keep driving your business forward with direction and purpose, based on informed thinking, not on fads and gizmos.

Independent online marketing strategies

digital Aim offers clients defined digital marketing strategies that improve the quality of your brand’s online communication and get you noticed and spoken about. 

To this end, we provide search engine optimisation (SEO), copywriting, social media brand strategies, as well as independent website testing services (usability tests and outsourced UAT support) and traffic generation initiatives. For more details see our digital services pages.

Why should you get in touch?

Tell us your digital headaches and we will give you a variety of suggestions on how to better achieve your objectives. We've been providing digital strategies to clients across Scotland and further afield since Google were working from a garage. So, like all consultancies, we are prepared to give something away for free to gain a new client’s confidence. So to talk confidentially about any aspect of your digital marketing or web communications please get in touch or