Independent online customer experience advice
DigitalAim is a consultancy that helps clients define their digital communications strategy from the redesign and build specification of their website. We don't design or build websites - we help clients get better finished work from by helping them define the priorities, brief better and manage their digital and web based marketing more effectively. Brand owners want best of breed online customer experience - briefing that includes a technical point of view and more informed agency management achieves that.
Some companies feel their web agency their should be responsible for defining engaging interactive opportunities for your online users and create a content hierarchy that is tuned to the ultimate user experience needs as part of the design process. If content is king then why is its importance often neglected during the visual design of creative we work?
Your web agency may be your department's best asset
Don't neccesarily jump at a digital pitch- We suggest you ask yourself who is responsible for,for example, your company's stance on accessibility compliance and in end to end user experience? If you are not sure then, don't just go out to pitch- acknowledge the strengths of your existing agency relationships (the industry currently suffers ongoing skill shortages) but consider taking independent customer experiance advice from digital Aim. We need to start driving the agenda for digital planning.
The long awaited explosion in broadband has offered even more new programming opportunities and keeping up is harder than ever. So to ensure your web communications are adapting alongside your customer's expectations, consider the value (in terms of final creative output and financial) of specialist planning. Let's chat about your headaches and your wish list for 2008. As more and more clients look to the Web 2.0 consumer phenomenon you may consider digital Aim's web 2.0 Audit. to find out what "engaging online customer experience" really means for your brand?
For an informal chat about any aspect of your online marketing and to make digital agency managemnt easier, contact: scott.howard@digitalaim.co.uk
